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New syllabus

CIM Certificate in Professional Marketing

Revised
  • Level: 4
  • Duration: 18 months
  • Study options: Online learning
  • Locations: Online
  •  

 

Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. Gain the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. Understand that customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention.

 

Study package 

Find out what our students receive in their study package as part of this course.

Additional support

There are lots of free resources available within our student community to ensure you gain the best learning experience possible:

  • Learning styles support and practical toolkits to help with your studies
  • Fortnightly personal development and career webinars
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.

Online learning

Finance option available
Start any time and set your own pace! £1,230 +VAT ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Course fee £1,230 £1,230
  • VAT £246 £0
  • Total payable to the College £1,476 £1,230
  • CIM membership £65/year £65/year
  • CIM assessments £360 £360 *
* International learners might be eligible for a reduced rate of £300

Spread the cost of your course

Available for UK bank accounts only.

Take advantage and make an initial payment of £300 by credit/debit card, then spread the remaining amount over 10 equal monthly instalments as follows:

  • Online learning £120.10/month

Entry criteria and support

In order to take this course, you need to have:

  • A relevant Level 3 qualification; or,
  • 1+ years’ experience in a sales or marketing role
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

Level finder

Do you know which qualification is right for you?

The qualification normally takes 12 months to complete but the College offers up to 18 months support for added flexibility.

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
170 hours, split into a provided weekly study plan.

  • Understand the contribution of marketing to the organisation
  • Know what influences customer behaviour across a range of contexts
  • Understand the factors and trends in the marketing environment and how they affect marketing
  • Know a range of options for gathering relevant marketing information
  • Understand the application of the marketing mix within different marketing contexts
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals

Study hours:
170 hours, split into a provided weekly study plan.

  • Understand the process of planning a campaign
  • Know how to undertake an internal and external situational analysis
  • Know how to develop a successful campaign plan
  • Understand how to implement a plan in practice
  • Understand the principles of monitoring a marketing campaign
  • Know how to undertake a post campaign evaluation

Study hours:
170 hours, split into a provided weekly study plan.

  • Understand the range of customer contexts in which the marketer operates
  • Understand the key factors that influence customer behaviour
  • Understand the customer experience
  • Know how to enhance the customer experience
  • Understand the range of research methods and metrics available to monitor customer experiences
  • Know how to use and apply research approaches to gain insight and inform decision making

Study hours:
170 hours, split into a provided weekly study plan.

Please note: By choosing this module as an elective when studying the full qualification, the student would be awarded with the CIM Certificate in Professional Digital Marketing. 
 
  • Understand digital marketing tools and techniques
  • Assess different applications of digital marketing
  • Know how to integrate digital and offline marketing
  • Understand approaches to enhancing stakeholder engagement
  • Know how to develop a digital marketing plan
  • Apply and adapt digital marketing analysis

What our students say

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