Marketing Executive Apprenticeship

Revised

Level: 4
Duration: 15

Study options: Online learning
Cost: £6,000

Helping to shape, support and deliver marketing plans, by working in conjunction with the Marketing Manager.

Benefits for the apprentice and employer

Apprentices learn vital skills they can apply directly to their roles, including business understanding and commercial awareness, planning campaigns, stakeholder engagement
Apprentices will be fully qualified in 20 months
It is a cost effect training solution for your company

Who is this apprenticeship for?

Typical job roles include Marketing Executives, Marketing Officers, Marketing and Communications Officers, Marketing Specialists, Communications Executives, Communications Specialists reporting to a Marketing Manager.

How this apprenticeship works

Minimum of 6 hours off-the-job training per week
Blended learning, with online study materials, one-to-one coding tutorials, a monthly one-to-one online tutorial and topic specific webinars
After successful completion of the EPA, the apprentice will be able to register as an Affiliate Member of the Chartered Institute of Marketing (CIM) — membership fees applies
We have mapped the knowledge content with the CIM Level 4 Certificate in Marketing, so the apprentice will be able to gain the qualification by taking one additional module.

Duration and cost

The learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 5 months thereafter. The cost is £6,000.

Skills and behaviours

Project and time management
Budgets
Communication and presentation techniques
Stakeholder engagement
Campaign co-ordination, evaluation and analysis
Agility and flexibility
Creative thinking
Professionalism and emotional intelligence

End point assessment — EPA

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This includes:

A 90-minute multiple choice test
A Project Showcase - 3 marked components based on an end-to-end marketing plan, which the apprentice has designed and developed during the EPA with their employer
A 50-minute Professional Discussion (with an assessor) - assesses the apprentice’s knowledge, skills and behaviours holistically

What our apprentices say

My favourite part was doing my practical Project for the End Point Assessment as it allowed me to put everything I had learnt together and apply it to a practical task. I enjoyed pushing myself to see what I could achieve and seeing how the theory worked and applied to real-life situations.

Since starting my apprenticeship, I've been on a rollercoaster! It has undeniably been the most brilliant experience; the best experience I could have asked for during the pandemic especially. I have had countless opportunities to explore and develop my skillset in a trusting work environment with close support from experts and managers in similar and senior roles. Real-world experience is what employers look for among other things and with my apprenticeship being two years long, not only have I got two years-worth of knowledge and a level 6 degree apprenticeship qualification that's recognised by the Chartered Institute of Marketing (CIM), but I also have two years of work experience, something that most university students won't have- it's like two for the price of one!

I just wanted to take the opportunity to say a huge “thank you” to you all for your support and guidance over the past year or so. You may remember that I had a tricky start with another provider, but you very kindly took the time to chat through some options with me. I’m really grateful for that, and to Bernard for all of his time helping me catch up, work through the course, and get ready for the EPA. I’ve learnt so much in that time, thank you!

I always say I wish I had the opportunity to do this earlier, the apprenticeship at Cambridge marketing College has been a great and flexible way to get the knowledge I’ve needed to support my day to day work and really building valuable experience.

I have passed EPA M4 with distinction! Thank you sooooo much! I am absolutely over the moon! Thank you so much for all of your support and Neil thank you so much for all of your help and advice, it’s been invaluable!

I have loved my time as a marketing degree apprentice at Pfizer. I am currently working in the Rare Disease BU and look after a specific brand. I am amazed at the level of responsibility I have received as a junior member of the team, it has been the best way to get hands on experience in the business world. The diverse range of projects I have been tasked with not only align with the modules set my marketing college but also give me a holistic understanding of the Rare Disease BU. These apprenticeships are the best way to, not only gain a degree, but gain invaluable experience.

Cambridge Marketing College’s apprenticeship courses are brilliant — there is a wealth of knowledge and different types of media freely available. The tutors are always available to answer questions and push you to achieve your best. This course has given me the courage to challenge myself and the organisation I work within!

Key syllabus

The Role and Scope of Marketing and Market Orientation
Activities include: Research and analyse the orientation of your organisation and record the reasons for your conclusions; Find out how segmentation is undertaken in your organisation – write a short report for your Line Manager on the key characteristics of your major segment(s)
Marketing Planning
Activities include: Obtain and read a copy of your organisation’s Marketing Plan. Does it have all the information you would expect? Are the objectives SMART and do they link to your corporate objectives clearly? How is progress measured and how often is the Plan reported against and to whom? Compile a list for discussion of the key strengths and any weaknesses in the Plan.
Brands and Corporate Reputation
Activities include: Select one of your organisation’s key brands and analyse it. What positioning is used and how does this fit with the target market segment(s)? Is there a clear brand image and personality? What is the brand strategy? What does your organisation know about its corporate reputation? Does it have a strategy for managing this? How does it monitor and measure its reputation?
Stakeholder and Customer Relationship Management (CRM)
Activities include: Identify the key stakeholders and publics for your organisation. Assess their power and influence and different needs/objectives.
Customer Behaviour
The Marketing Environment and Audit
Marketing Information & Research
The Marketing Mix (7Ps)
Applying the Marketing Mix

Campaign Planning
Internal and External Situational Analysis
Developing a Successful Campaign
Implementing a Successful Campaign
Monitoring a Marketing Campaign
Post Campaign Evaluation

Digital Marketing Tools and Techniques
Applications of Digital Marketing
Integrating Digital and Traditional Marketing
Enhancing Stakeholder Engagement
A Digital Marketing Plan
Digital Marketing Analysis

Marketing Executive Apprenticeship

Benefits for the apprentice and employer

Who is this apprenticeship for?

How this apprenticeship works

Duration and cost

Skills and behaviours

End point assessment — EPA

What our apprentices say

Key syllabus

Why use Cambridge Marketing College as your apprentice training provider?

Apprenticeships are a way to develop and upskill your workforce.

Benefits for the apprentice and employer

Who is this apprenticeship for?

How this apprenticeship works

Duration and cost

Skills and behaviours

End point assessment — EPA

What our apprentices say

Key syllabus

Marketing Concepts & Theories

Planning Campaigns

Digital Marketing Techniques

Why use Cambridge Marketing College as your apprentice training provider?

Apprenticeships are a way to develop and upskill your workforce.