Materials
Companion Guides – Complete with a step-by-step guide to the syllabus, real life examples and links to additional resources, these guides have been specially by our expert tutors, who are all practitioners themselves. Supplied as e-books with recommended chapters to read as part of your provided weekly study plan. UK students also receive hardcopies.
Handbooks – Uniquely among CIM study centres we provide students with a set of handbooks to complement our companion guides and improve your learning experience. You can expect topics such as: Stakeholder Marketing, Marketing Planning, Digital Marketing and Product Marketing. Supplied as e-books with recommended chapters to read as part of your provided weekly study plan.
Cambridge Marketing Review – CMR is one of the leading practitioner marketing journals in the UK. The publication aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices. Supplied as electronic copies worldwide.
Specialist textbook - depending on your choice between B2B and Professional Services, a further textbook specialising on the subject will also be provided as part of the course fee.
Support
Tutors - A tutor provides support for each module and a further specialist tutor in either B2B or Professional Services will oversee the whole course. There is no limit placed on the number of times that you may email tutors. Whilst our tutors are all practising marketers, they endeavour to respond within 24 hours. Skype and phone calls can also be arranged, and some tutors also use Slack.
Course Leaders – As well as specialist tutor support, Distance Learning students worldwide also have a Course Leader to oversee their studies and help them get started.
Draft assignments and exam practice - Your tutor for each module will advise on one draft assignment and one set of exam practice questions. Feedback will then be provided on each. We also offer assignment technique webinars and exam revision sessions.
The Learning Zone
Week-by-week study plan – Our online Learning Zone lists and gives links to all the materials to read and watch on a weekly basis. Our unique study tracker shows your progression through each module.
Podcasts – Recorded by our expert tutors or episodes from our radio show, the Cambridge Marketing Review.
Webinars and recorded classes – Live webinars are available for you to either attend live or view later. Recordings of our Cambridge evening classes are also available for you watch at your leisure.
Key dates – For registration, draft and final submissions and exam dates – to help keep you on track.
Tutor info – Contact details for your specialist tutor for each of your modules in case you have any queries.
Assessments - Download your assignment brief or exam practice questions for your chosen module at any time and submit a draft to your tutor for marking through the Learning Zone.