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CIM Award in The Digital Customer Experience: Professional Services

Revised
  • Level: 6
  • Duration: 3-6 months
  • Study options: Online learning
  • Locations: Online

With our Professional Services pathway, students learn the same skills and knowledge as the standard Diploma in Professional Marketing but with a professional services twist to suit their industry. Students receive a specialist textbook and additional tutor, who is an expert in dealing with marketing for the sector. This course is offered in partnership with the Professional Services Marketing Group (PSMG). 

Further information on this Award and a full syllabus link are below.

Online learning

Start any time and set your own pace! £450 +VAT ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Award fee £450 £450
  • VAT £90 £0
  • Total payable to the College £540 £450
  • CIM membership £65/year £65/year
  • CIM assessments £0 £0

Entry criteria and support

In order to take this course, you need to have:
  • A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
  • 4+ years’ marketing experience
Level finder

Do you know which qualification is right for you?

The College will offer you 12 months (18 months support is provided for added flexibility if needed).

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
170 hours, split into a provided weekly study plan.

  • Assess the strategic options for channel selection
  • Understand relevant insights into digital customers
  • Understand how digital channels are managed effectively in practice
  • Define requirements for legal compliance in digital campaigns
  • Understand the customer journey
  • Develop plans to improve the user experience