Senior level marketers need to be able to identify and prioritise key stakeholders, and the influence they have in determining the role for corporate reputation management in organisations. This module will enable you to critically appraise the corporate brand and the importance of digital communications in developing corporate positioning and building brand equity. Learners will be able to recommend and justify digital channels and tools effectively to support corporate reputation.
Online learning
| Start any time and set your own pace! | £400 +VAT | ENROL |
Fees and payment
You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.
The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.
- Study method Online learning
- Award fee £400 £400
- VAT £80 £0
- Total payable to the College £480 £400
- CIM membership £65/year £65/year
- CIM assessments £0 £0
Entry criteria and support
In order to take this course, you need to have:
Do you know which qualification is right for you?
As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:
- Learning styles support and practical toolkits to help with your studies.
- The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
- Fortnightly personal development and career webinars.
- Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
- Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.